Good PA or great PA…

Good PA or great PA…

Most people are familiar with the term ‘Personal Assistant’ (or by its abbreviation, ‘PA’).  Some might struggle to differentiate this role from that of a secretary. A PA is much more of a managerial role, with the PA being the right-hand person for the boss. A...
Should I opt for a Virtual PA or an employee?

Should I opt for a Virtual PA or an employee?

Having a personal assistant will free up your time and headspace for the tasks that matter most – but should your PA be real or virtual? Unrivalled value There are a number of reasons why hiring a virtual assistant (VA) makes good business sense. The first is that a...
How to organise a successful exhibition stand…

How to organise a successful exhibition stand…

Although exhibitions are a significant investment, taking a stand offers considerable marketing potential – and the key to unlocking this is planning ahead. Stands at conventional trade shows and in the break-out areas of conferences provide exhibitors with great...
To check, or not to check…

To check, or not to check…

I have always been amazed how often I hear about organisers who do not check the venue they have chosen for their client’s event and just rely on looking at the website and floor plan.  If they don’t check the venue, they are unlikely to have a food or wine tasting....